The unexpected global fame of the anime “My Deer Friend Nokotan” has taken the staff by surprise, as the quirky show has captured the hearts of audiences both in Japan and abroad. Director Masahiko Ohta, producer Naokado Fujiyama, and promotional producer Aya Okano shared their insights on the show’s success in an exclusive interview with ANN.
Director Ohta, a seasoned industry veteran, expressed his initial hesitation in taking on the project due to its unconventional premise. However, he was drawn to the opportunity to bring the absurd humor of the manga to life through animation. Ohta’s extensive experience in directing comedies like Yuruyuri and Gabriel DropOut equipped him with the skills to tackle the unique challenges of “My Deer Friend Nokotan.”
Producer Fujiyama, known for his work on serious titles like PSYCHO-PASS, found the comedic elements of the show refreshing. He highlighted the importance of creating a catchy theme song that would resonate with viewers and reflect the essence of the series. Working closely with a music label, Fujiyama ensured that the music captured the whimsical spirit of the show.
Promotional producer Okano faced the challenge of conveying the chaotic and comedic nature of “My Deer Friend Nokotan” in the marketing campaign. Embracing the zany humor of the series, Okano strived to showcase the show’s unique blend of cute girls and realistic deer in a way that would appeal to a wide audience.
The team’s collaboration with the original manga author, Oshioshio, added new layers of humor and creativity to the anime adaptation. By incorporating additional comedic elements and expanding on existing gags, the team enhanced the viewing experience for fans of the original work.
Despite their initial reservations, the staff of “My Deer Friend Nokotan” were pleasantly surprised by the show’s international success. The universal appeal of the comedic elements, coupled with the relatable visual gags, resonated with audiences across different cultures and age groups. The show’s availability on various streaming platforms in over 140 countries has further contributed to its widespread popularity.
As the anime continues to captivate viewers worldwide, the team behind “My Deer Friend Nokotan” remains grateful for the unexpected recognition and positive reception. With its offbeat humor, lovable characters, and charming visuals, the show has carved out a unique niche in the anime landscape, delighting fans with its whimsical storytelling and infectious comedy.