McDonald’s and Hololive’s Usada Pekora Host Moon Viewing Party in Collaboration
In Japan, autumn marks the season for moon viewing, a traditional practice that is celebrated with special foods and gatherings. One such food item is the Tsukimi Burger from McDonald’s Japan, a seasonal burger that features an egg patty, beef patty, and bacon to represent the full moon. This burger has become a staple autumn fast-food item in Japan, akin to the pumpkin spice drinks popular in America during the fall season.
To make the experience of enjoying the Tsukimi Burger even more special, McDonald’s Japan collaborated with Hololive’s popular Vtuber, Usada Pekora, for a unique moon viewing party live-stream event. The collaboration was teased on social media, with McDonald’s Japan’s X/Twitter account hinting at the upcoming partnership with a post featuring a girl with bunny ears and the caption “I want to eat a Tsukimi Burger peko~”. Usada Pekora’s X/Twitter account responded with excitement, sparking anticipation among fans.
The collaboration was officially confirmed by McDonald’s Japan, announcing a special Tsukimi Delivery live-stream event featuring Usada Pekora on September 16th. The event was scheduled for 7:00 p.m. Japan Time, allowing fans to join in the moon viewing party virtually while enjoying their Tsukimi Burgers. The live-stream event was a dream come true for Usada Pekora, who expressed her excitement at being able to collaborate with her favorite burger.
During the live-stream, Usada Pekora introduced various Tsukimi Burger options and conducted taste tests, engaging with her audience and creating a fun and interactive experience for fans. The choice to partner with the Hololive Vtuber for a moon viewing event was not only unique but also fitting, as Usada Pekora’s character is based on a rabbit, a symbol often associated with the moon in Japanese folklore. This added a poetic touch to the collaboration, enhancing the overall experience for viewers.
Overall, the McDonald’s and Hololive Usada Pekora moon viewing party collaboration was a success, combining traditional Japanese customs with modern entertainment in a fun and engaging way. The event not only showcased the Tsukimi Burger as a seasonal favorite but also brought together fans of both McDonald’s and Hololive for a memorable virtual celebration under the full moon.
