Interview with CEO Motoaki Tanigo on COVER USA’s Growth in North America
VTubing has taken the world by storm, with its unique blend of virtual personalities capturing the hearts of fans globally. One company at the forefront of this phenomenon is COVER, which recently expanded its reach into North America with the launch of COVER USA. To shed light on this exciting development, Otaku USA sat down with COVER CEO Motoaki Tanigo for an exclusive interview.
Bridging the Gap: Vision for Expansion
Tanigo shared COVER’s mission to bridge the gap between niche fandoms and mainstream culture, emphasizing the importance of collaborations with local brands in the US market. By establishing a subsidiary in the US, COVER aims to facilitate face-to-face conversations with potential partners, paving the way for unique collaborations that resonate with North American audiences.
VTubers vs. Anime: Resemblances and Differences
Discussing the popularity of VTubers, Tanigo highlighted the resemblance between VTubers and anime characters, noting that VTubers offer a more realistic and engaging experience for fans. Drawing a distinction between the fictional nature of anime and the authenticity of VTubers, Tanigo emphasized the appeal of VTubers to a wide range of audiences, including anime enthusiasts and newcomers alike.
Filling the Gaps: Engaging New Audiences
Looking ahead, Tanigo outlined COVER’s plans to engage new audiences by participating in anime events, gaming collaborations, and music partnerships. By leveraging platforms like YouTube Shorts and TikTok, COVER aims to expand its fan base globally, offering diverse content that resonates with viewers across different mediums.
The Future of VTubing: A Space for Creativity
As VTubing gains mainstream recognition, Tanigo envisions a future where VTubing becomes a profession for young creators to express themselves freely. Emphasizing the inclusivity of VTubing as a creative space, Tanigo highlighted the limitless potential for VTubers to showcase their talents and connect with audiences worldwide.
In the ever-evolving landscape of VTubing, COVER USA’s growth signals a new chapter in the company’s journey to bring virtual personalities to the forefront of popular culture. As VTubers continue to captivate audiences with their unique blend of creativity and authenticity, the future looks bright for this burgeoning industry. So, are you ready to dive into the world of VTubers and explore the endless possibilities of virtual entertainment?