Disney+ recently announced an increase in monthly subscription prices for users in the United States and Canada. The price hike went into effect on October 17th, with the ad-supported plan rising from $7.99 to $9.99 per month, and the ad-free plan increasing from $13.99 to $15.99 per month. Additionally, the Duo Basic plan, which includes Disney+ and Hulu, went up from $9.99 to $10.99 per month.
In Canada, the monthly subscription with ads will see a one-dollar increase starting on December 11th. This move follows a previous price increase and the announcement of plans to limit password sharing for accounts in October 2023.
Disney+ is not the only streaming service to raise its prices recently. Paramount+ raised its subscription fees on August 20th, with the Paramount+ with Showtime plan going from $11.99 to $12.99 per month, and the Paramount+ Essential plan increasing from $5.99 to $7.99 per month for new subscribers. The Paramount+ Limited Commercial Plan also saw a price increase from $6.99 to $7.99 for existing customers.
Meanwhile, Max (formerly HBO Max) raised its prices on June 11th, with the ad-free plan going from $15.99 to $16.99 per month, and the Ultimate Ad-Free tier increasing from $19.99 to $20.99 per month. This was the second price increase for the service since its launch, following a previous hike in February 2023.
These price changes reflect the ongoing trend of streaming services adjusting their subscription fees to account for rising costs and to invest in new content and features for their users. While price hikes may be unwelcome news for subscribers, they are often necessary for streaming platforms to stay competitive in the ever-evolving digital entertainment landscape.
