Tokyopop and Mattel Collaborate on Hot Wheels and Barbie Graphic Novels
In an exciting partnership, Tokyopop and Mattel have joined forces to create original manga-style graphic novels based on the iconic Hot Wheels and Barbie brands. These graphic novels are aimed at children aged eight to 12 and are set to hit shelves in 2026. This collaboration marks a new chapter for both companies as they bring beloved toys to life in a whole new way.
A Look Back at Tokyopop’s Journey
Founded in 1997 by Stu Levy, Tokyopop, originally known as Mixx, has a rich history in the manga publishing world. From pioneering the publication of “unflipped” manga to expanding its reach globally, Tokyopop has been a trailblazer in the industry. Despite facing challenges and temporarily ceasing North American operations in 2011, Tokyopop has continued to innovate and adapt to the ever-changing landscape of manga publishing.
Exciting Times Ahead for Tokyopop
With the recent appointment of Lena Atanassova as the new Editor in Chief and a strategic distribution agreement with Penguin Random House Publisher Services, Tokyopop is gearing up for a bright future. The collaboration with Mattel is just one of many exciting projects on the horizon for Tokyopop as they continue to bring engaging content to readers of all ages.
As we eagerly anticipate the release of these Hot Wheels and Barbie graphic novels, it’s clear that the partnership between Tokyopop and Mattel is a match made in storytelling heaven. Stay tuned for more updates and get ready to embark on thrilling adventures with your favorite toys in a whole new way.
